Problem

This was an Advanced Graphic Design assignment. We were tasked with creating a brand and promotional materials that would draw in customers in the Chico area.

Solution

I created a brand called Yolo Ice Cream that used bright colors to create a vibrant aesthetic. I created brand guidelines, an app prototype, an animated social media post and additional promotional materials for this fictional ice cream shop. I tried to make the app as user friendly as possible, while also including incentives to bring in more customers to the physical store.