This is an assignment from a 2024 Package Design course…
The assignment was to design a new beverage company targeting Gen Z consumers who prioritizes health and wellness without compromising on flavor.
My solution was to create a light sparkling kombucha targeted towards Gen Z consumers. My brand for this project is all about freshness and inspiring healthy consumption. I created a hand drawn flower, which became the main visual appeal, accompanied by large text and a bight color palette.
I used Adobe Illustrator, Adobe Dimensions, and Procreate
Introducing 2ula, a vibrant and refreshing kombucha brand designed to captivate the taste buds of Gen Z consumers. The name "2ula" is a play on the word "Tula," meaning light, perfectly encapsulating the essence of this light sparkling kombucha. With a fusion of invigorating flavors and effervescent bubbles, 2ula offers a unique drinking experience that sparkles with joy and energy. Embrace the radiance of 2ula and let its delightful taste illuminate your day. Cheers!
